Small-group athletic development for young footballers, coached in person across Newcastle & Hunter Valley. The whole program — plus testing, recovery, and the option of one-on-one — built to make everything they already do at training count.
Founding members get the founding rate. No payment today — just your place on the list.
Your kid trains hard. They turn up, they listen, they put the hours in with a coach who’s good for them. And still, some things stay stuck — they don’t get faster, they fade in the second half, one mistake and their head drops.
In person is where we fix that fastest: coached hands-on in small groups, tested so progress is measured not guessed, with recovery built in — all alongside their club, never on top of it.
This isn’t more work. It’s the work that makes everything else work.
Every membership runs the full 97 program — The Game, The Edge, the Pilot’s Code, daily missions and a real role for parents. Here it is in short; the full breakdown lives on the program page.
Speed & agility, strength, movement and personal skill work — the athletic base.
Mindset, habits, nutrition, recovery and leadership — developed on purpose.
The Pilot’s Code, daily missions, and a Co-Pilot role for parents that grows with your player.
Coached in person across Newcastle & Hunter Valley, on weekday afternoons, in small groups — and it still sits alongside club training, never competing with it for the same tired legs.
Coached in person at a purpose-built strength & conditioning facility — the space, the gear and a standard that lifts everyone in the room.
A one-time $99 onboarding gets your player a full assessment and their welcome pack — so from day one we know exactly where they’re at and what to build.
Baseline testing — speed, agility, power and a movement screen — so progress is real and trackable, not a guess.
A clear, personalised report on where your player is now and exactly what we’ll build first.
A 97 Academy shirt, a drink bottle, and a daily training journal to log the work.
One-time onboarding — $99 — covers the assessment, your personalised report, and the welcome pack.
The founding rate rises as spots fill — the first 10, then the next 10, then the standard rate. Register now to lock the current round; you choose your spot when the cohort opens.
Weekly rates. Every membership starts with a one-time $99 onboarding (assessment, report & welcome pack). Recovery & online access is also available on its own for athletes who train elsewhere — ask when you register.
Places are limited and the first cohort is genuinely capped. Get on the list and you’re first in line when we open.
Best I’ve felt running around at the start of a season, ever. I can change pace when I want, and I’m still going full pace at the back end of games — no injury worries. Playing consistently well.
I haven’t felt better strength-wise prior to a season, and my fitness has improved immensely. Each session builds the strength that’s vital to a footballer.
Feeling great and confident while playing. I can notice a massive difference since doing all the strength work — football is going really well.
Sessions are run out of the multi-million dollar facility at Weston FC, with some availability in Newcastle (Adamstown). Contact for options.
Everything is designed to complement the training they’re already doing. At some point you may need to decide where their time is best spent — but this program was created so kids can improve their physical and mental capability at a time that works for them and their family. I’ve been through the system, I’m a parent, and I’ve been doing this for 10 years — I get it. Open discussions about load are important to have up front.
Roughly 8–16, grouped by level — not just age — so every kid trains where they actually are.
No. Registering your interest is free. You only choose a spot and pay when the founding cohort opens.
Never. Their coach and club stay exactly where they are. We develop the part of the week away from training, so the coaching they already get lands harder.
Tell us about your player and you’re on the founding list — first access, first pick of times across Newcastle & Hunter Valley, and the founding rate.
No payment today. We’ll only contact you about the founding cohort.